Define a plan to make the organization more innovative, Marketing Management

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Define a plan to make the organization more innovative

Problem: In this assignment I want you to take an organization you have intimate knowledge of - preferably the place you are either currently employed or recently employed -and define a plan to make the organization more innovative. You should consider the risk factors and the potential benefit to the organization's, the employees, and its stakeholders.

Be sure to include:

1. The organizational structure

2. Leadership style

3. Cultural factors (both inside and outside the company)

4. Innovation categories/trajectories

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Marketing Management: Define a plan to make the organization more innovative

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Marketing Management: Define a plan to make the organization more innovative

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