Define a brief summary of the industry


• Position yourself as the new CFO of a publically traded company. You must provide the CEO an assessment of the financial condition of the company.

The paper should provide a brief summary of the Industry, Company Background, Products and any Acquisitions or Mergers in recent years.

The Financial Assessment should look at the last three years and include at least a balance sheet and income statement review, ROI, ROE, EBITDA, Margin Trends, a basic cash flow analysis, ratio analysis, trend analysis, debt review, cost of capital and outlook.

Provide a recommendation to strengthen the companies financial position given today’s circumstances.

• Your paper should demonstrate your comprehension of the Course Outcomes communicated earlier in this syllabus. It should be thorough, logically organized, grammatically correct and understandable for a first time reader. You may use any and all available sources. Please provide a list of sources used at the end of your written report. Any reference materials should be contained in an appendix.

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Finance Basics: Define a brief summary of the industry
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