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In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for this unit:
Acute care, Ambulatory care, Assisted living, Continuing care retirement community
Critical access hospital, Dialysis care, Home health care, Hospice care
Long-term care, Memory care, Palliative care, Pediatric care, Primary care
Short-term care (e.g., post-surgery therapy), Surgical care.
• Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
• Defend three marketing principles and/or theories that you believe are most promising for your healthcare system
• Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
• Report your findings by using a 4-5 page fact sheet for the general community.
• Letter to the CEO of your selected healthcare system.