Problem:
John's children have given him $200 to purchase an MP3 player and accessories. Should he buy an iPod or another brand? He begins his decision-making process with a search to determine which MP3 player is best for his needs. John's search may be cursory or complex. It may take a short time or a long time. What factors influence the amount of search performed by John in the decision-making process? Name the factors and explain why they influence the search.
Over 400 word essay with reference.