The questions for this assignment direct you to consider marketing communication and promotional activities. This is quite an extensive section of the marketing strategy.
Assess the INFORMATION NEEDS of target market(s). What information will your potential customers need, (e.g. address of premises)?
indicate whether any PERSONAL SELLING will be involved and if so what forms this will take. If not explain why not. If so:
• What training should be received?
• What incentives will the sales force earn?
• How will you evaluate selling performance?
Set COMMUNICATION OBJECTIVES for your service. What do you want to achieve in what time frame in terms of your communicating to your potential customers?
Develop an effective COMMUNICATIONS STRATEGY.
• What advertising media are to be used?
• Develop an effective public relations program for your business.
• Decide what sales promotions you are going to use.
Describe how you will measure ADVERTISING AND PROMOTIONS EFFECTIVENESS.