1. Decide what channel(s) your company should be using. Describe the intermediaries involved and their likely behavior. What are the implications of these channels? Describe the conflict that might arise from having both an e-marketing offering as well as a brick-and-mortar offering. If distribution costs are different, will your company set the same or different prices for end customers?
2. Which distribution intensity level would be best for your company's product? Justify your decision