As VP of sales and marketing, Debra is very interested in the likely impact of corporate social responsibility (CSR) on customers’ willingness to buy Theo Chocolate products. She asks you for your opinion. What do you tell her? Check all that apply.
A) A majority of U.S. consumers are willing to pay slightly more for a product made in a socially responsible way, such as one that is certified organic and fair trade, than for a product that is not made in a socially responsible way.
B) A majority of U.S. consumers would buy a product from a company they view as socially responsible instead of a similarly priced product from a less responsible company.
C) Corporate social responsibility is generally good for sales because public opinion has begun to value sustainable and fair trade practices, but companies known for high CSR tend to attract a lower caliber of employee.
D) Studies have shown that companies with a high commitment to sustainability and strong reputations for good citizenship tend to experience better financial performance than do other companies.
2. Use your understanding of ethics to complete the sentence.
Joe wants consumers and farmers, as well as “the entire planet,” to be “healthy and well.” Debra also talks about “doing good while doing well.” Joe and Debra use ____ to measure Theo Chocolate’s success.
A. preconventional morality
B. stakeholder mapping
C. the triple bottom line
D. the domain of law