Task is about National Lottery In Ireland
Task 1- Ddefine Competitive advantage , and explain how the national Lottery's scratch cards and lotto games were developed to sustain competitive advantage.
Task2-
A: Explain how the national lottery organises distribution of its scratch cards and lotto games to enhance customer convenience (300 words).
B: Suggest and explain two new channels the National Lottery Ireland could use to improve distribution of its scratch cards and lotto games (250 words).
Task3- Explain the stages of price setting ,and show how the national lottery uses price to reflect its objectives and current market conditions (300 words ).
Task 4-
A: Show how the national lottery uses promotional activity to make its scratch cards and lotto games range (300 words).
B: Analyse the effectiveness of two examples of promotional material used by the national lottery . Include appropriate pictures in your answers (250 words).
C: The National lottery is launching an Easter scratch card , the ‘Money bunny' with cash prices from €5 to €25,000 and available in March and April outline your idea for a TV advertisement in which you produce a catchy slogan, and identify the target audience/ market segment (250 words).
Task 5-
A: Analyse the soft Ps of the marketing mix (people, process, Physical evidence ) (300words).
B: State whether in your opinion the soft Ps are relevant to the National lottery. Give two reasons to justify your answer (250 words).