"DC Shoes: Product Development: Pricing Strategies" - Using DC Shoes as an example, this video provides an overview of product development methods and pricing strategies in the contemporary marketplace, with special emphasis placed on the role of social media in brand development. The video also discusses the role of celebrities as it relates to DC Shoes’ brand development and sales.
How familiar are you with DC Shoes? Who is their target market? Do you believe they should branch out to other markets? If so, which markets and why? If not, why not? What is their market mix? What type of pricing strategy do they use and why? Is it working for them? What method of communication do they use for their target market? Is it effective? How? Why or why not?