Electronic Media Presentation
• Choose two of the following types of electronic media:
• Radio
• Sound recording
• Motion pictures
• Broadcast television
• Research the history of the media types your team selected. Include the following information in your presentation:
• Introduction
• Notable founders and parent organizations of your electronic media types
• Notable historical dates
• Dates of mergers with other radio stations, record production companies, motion picture companies, or television networks to form a large media conglomerate
• Date the media types launched their websites, became active on the Internet, or became active in social media integration
• Identify past, present, and future challenges confronting these types of media. How has the digital era affected them? Which types are best suited to adapt to the future? Explain why
• How do these challenges affect advertising in these organizations--outside companies advertising--and advertising for these media--companies promoting themselves to others? What are innovative advertising strategies these media have engaged in?
• What are two similarities and two differences between the two media types?
• Conclusion
• Present your Electronic Media Presentation.
• These are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.