Databases used for a strategic advantage
Problem: How can databases, and the information kept in databases, be used for a strategic advantage? Give a specific company example of how this is achieved.
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1. A (Focused) Market Niche Strategies and focused (or market niche) strategies. 2. Illustrate with one company that you believe is employing a market niche strategy that is not covered in the attached pages.
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Kodak: It misread the trend away from film toward digital photography, and once the trend became obvious, they were too slow to react. It lost the value of the most powerful brand name in photography.
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Now that you have a strategy, you are now faced with the challenge of justifying your decision with a cost benefit analysis. What key aspects will you include in your cost benefit analysis to convince the CEO to adopt your plan?
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