1. Darren wants to develop an Internet marketing effort for his small publishing firm. Which of the following should he pursue?
A. Personal selling
B. Direct marketing
C. Sales promotions
D. Public relations
2. Angela is the IMC manager for a chain of regional income tax service providers. As she establishes the short-term goals for her firm's IMC efforts, those short-term goals are most likely to include
A. shifting customers from objective-and-task budgeting to rule-of-thumb budgeting.
B. increasing nationwide market share.
C. increasing inquiries, awareness, and trial of her firm's services.
D. expanding customer loyalty through closing the feedback loop.