Customers rave about the food at Mike’s Steak House, but he knows that to many customers it is service that really makes the difference. He is worried about the problems associated with service intangibility. Which of these would most likely help with this problem?
Offer discounted prices for appetizers ordered during happy hour
Increase entree prices after 6 p.m
Hold regular employee workshops focusing on customer service
Upgrade his linens, crystal, and dishes
Empower employees to handle customer complaints