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Customers purchasing appliances

Analyze the case study "General Electric" available at

https://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html

Include responses to the following questions in your analysis:

• Why did GE implement a limited distribution strategy?

• How was GE able to evoke an emotional buying experience for customers purchasing appliances?

• How was GE able to move upstream in price?

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Marketing Management: Customers purchasing appliances

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Recent Questions Asked Marketing Management

Q : Streamlining the purchasing decision

The argument of form versus function seems to come more into play with the more widespread use of credit by consumers which has helped to streamline the purchasing decision.

Q : Market needs of our target customer

I would initially focus on a flank attack and develop multiple specific attack strategies that take advantage of our competitor's market gaps, geographically weak areas, or uncovered market needs of our target customer.

Q : Abandoning low profit market segments

When good execution is used to set up low cost operations while abandoning low profit market segments. A method of frontal attack that matches the market leader.

Q : Follow or create a niche collapse

My most recent purchase was based on habit. I bought the usual brand that I buy because of its ability to meet and exceed my expectations.

Q : Customers purchasing appliances

• How was GE able to evoke an emotional buying experience for customers purchasing appliances? • How was GE able to move upstream in price?

Q : How to attack a market leader

Attacking a leader is always difficult. Some strategists recommend attacking a leader head-on by targeting its strengths. Other strategists disagree and recommend flanking and attempting to avoid the leader's strengths.

Q : Challenge of how to keep the competitive advantage

With fast changing conditions, technology based products have the challenge of how to keep the competitive advantage.

Q : Response on technology products will come to an end

Personally, I believe that all technology products will come to an end due to the fact that another product will be developed to produce better results.

Q : Technology is continuously changing on a daily basis

Technology is continuously changing on a daily basis. This makes companies who are directly dependent on distributing electronic products vulnerable to failure.

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Customers purchasing appliances

Reference No:- TGS01610789

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Streamlining the purchasing decision

Q : Market needs of our target customer

Q : Abandoning low profit market segments

Q : Follow or create a niche collapse

Q : Customers purchasing appliances

Q : How to attack a market leader

Q : Challenge of how to keep the competitive advantage

Q : Response on technology products will come to an end

Q : Technology is continuously changing on a daily basis

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Customers purchasing appliances

Reference No:- TGS01610789

Recent Questions Asked Marketing Management

Q : Streamlining the purchasing decision

Q : Market needs of our target customer

Q : Abandoning low profit market segments

Q : Follow or create a niche collapse

Q : Customers purchasing appliances

Q : How to attack a market leader

Q : Challenge of how to keep the competitive advantage

Q : Response on technology products will come to an end

Q : Technology is continuously changing on a daily basis

Asked Questions