For the third component of your marketing plan, answer the questions listed below. Make sure the information about your company is presented in a professional and error free manner. This component will be due at the end of Unit III, and your answer to each question should be at least 400 words.
1. To what segments will your company market to, and what variables should be used in these segmentations?
2. Discuss the way your company will address your customers' buying decision process.