Customers are the most important element


  1. Contemporary best-selling management books often argue that customers are the most important element in the external environment. Do you agree? Remember to support your answer.
  2. Are there situations for which your belief may not be true? Why or why not?
  3. Second, you are to post a response to at least two of your classmate's contributions. Do you agree or disagree with their postings. What else could your classmates consider and why?

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