One of your friends asks you for advice. She//he wants to study a Bachelor degree but is not too sure in which area. She heard that Marketing is an interesting field but is not sure if it is really relevant in today’s society. Explain in your own words why Marketing is important for society.
Your friend works part time in her family’s milk bar. Her parents are considering to sell Ben & Jerry’s ice cream at the shop but a supermarket next door sells ice cream as well, so her parents are not sure if people would buy ice cream from their shop. They need to understand how consumers come to a purchase decision. Try to help them?
The milk bar is a well-established business for more than 30 years already. Customers are happy with its quality products, and friendly and quick service. Using a SWOT model, analyse the milk bar’s microenvironment.
Please, also reply with critique and suggestions to, at least 2 of your peers here.