Need to explain the importance of customer service and customer support in an e-business and discuss some of the strategies businesses can use in creating customer service, customer support levels and customer relationship management (3 pages).
Points should include:
- the life time value of a customer
- FAQ's
- tailor programs
- customization
- handling returns
- shopping cart
- ease of use
- security
- call centers
- 24/7/365 feedback