Customer Satisfaction and Consumer-Packaged Goods
Suggest how a consumer-packaged goods (CPG) company has or can adopt the marketing concept to improve revenues. Do you think that the effectiveness of the marketing concept varies with the types of products?
Explain the two most important advantages of having satisfied and loyal customers. According to you, which are the top three benefits that a satisfied customer provides to the marketer? Suggest ways by which marketers can develop stronger bonds with their customers.