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Customer relationship managementnbspprepare a 2000 words

Customer Relationship Management

Prepare a 2000 Words report on topic "Wella Kolestint (Hair Color)".

Report should include below mentioned points.

About Wella Kolestint
Wella Kolestint in India
Wella and P&G
About Leo Burnett
Launch of Wella India
Steps taken to inform the customer of the needs identified
Extent to which the product purports to satisfy consumer needs
Why the product will succeed or fail in the marketplace

Positives
Negatives

Appendices
References

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Marketing Management: Customer relationship managementnbspprepare a 2000 words

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Marketing Management: Customer relationship managementnbspprepare a 2000 words

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