Customer Relationship Management
Customer relationship management (CRM) has been described narrowly as a customer database management activity.
Customer relationship management "is the full process of maintaining and building profitable customer relationships by delivering greater customer value and satisfaction?"
1). Currently, customer relationship management is seen as the total process of maintaining and building profitable customer relationships by delivering greatest customer satisfaction and value .
2). Traditional marketing practices targeted on attracting new customers instead of retaining existing ones. The move currently, however, is toward building long-term relationships along customers and other stakeholders.