Customer relationship management is used for all of the


1. Customer relationship management is used for all of the following EXCEPT

A. to target highly valued customers

B. to identify all customers who shop with the company

C. to develop strong customer relationshipes

D. to create offers tailored to specific customers

2. Mary runs a clothing store at a ski resort. She is approached by Sally who has several dozen funky hand knit ski caps she would like Mary to buy to sell in her store. Mary agrees on the condition that Sally take back any unsold hats at the end of the season. This agreement is an __________________.

Sale on approval

Sale or return

An unenforceable promise

An installment sales contract

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Operation Management: Customer relationship management is used for all of the
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