Case scenario:
Show Dr. Learner how Cyber-Health's digital student/customer behavior for online healthcare learning overlaps with Med Ed's traditional student/customer behavior for medical education courses delivered in physical campus/classroom settings. Include reference website links that provide examples of the digital customer profiling and interaction techniques you described.
What characteristics are used to profile online vs. onground customers".
Think customer profiling. Search "customer profiling" and "online profiling". Here are two sources to get you started.
"What's a Customer Profile?"
https://www.jimnovo.com/profiles.htm
"Developing My Customer Profile"
https://www.entrepreneurship.org/uploadedfiles/Documents/Customer_Profile_Worksheet
Can Internet Shoppers Be Described by Personality Traits?"
https://www.surl.org/usabilitynews/51/personality.asp
"Can Personality Be Used to Predict How We Use the Internet?"