Customer loyalty


Assignment:

Question 1. Describe three businesses that have won your customer loyalty - places you enjoy doing business and are likely to remain a customer. What, specifically, causes you to give them your loyalty?

Question 2. Then, visit the web site of two of the following corporations mentioned in your reading assignment for Lesson 1 known for their customer loyalty:

  • Wegman's Food Markets
  • REI
  • Edward Jones
  • The Container Store
  • Marriott
  • Nordstrom's
  • FedEx
  • Zappos
  • Costco
  • Southwest Airlines

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Business Management: Customer loyalty
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