Individual Literature Review
Customer experience is the heart of marketing for every industry. You are required to review the current literatureon the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked
Your essay must include at least 7-10 currentpeer reviewed (scholarly) journal articles in addition to any textbook or magazine references.
The Literature review is in TWO PARTS:
PART A. Project plan, structure and chosen references in a summary of no more than 250 words uploaded to Moodle by week 3
PART B. The literature review of up-to 2000 words uploaded to Moodle by week 7