Customer expectations for the service and product


I had to visit two fast food restaurants that make hamburgers. Being that I do not eat fast food this is kind of hard for me to do and was wondering if I could get some help. Thanks. Below are the questions that I need to answer.

1. Describe the production process observed

2. Identify the customer expectations for the service and product.

3. State your opinion concerning the process effectiveness, efficiency, and measurements

4. Make recommendations for improving the process.

5. Answer the 7 questions below that pertain to the fast food hamburger restaurants that were chosen.

A. How are in-store orders Taken?
B. Are the hamburgers prepared to order, or are they prepared ahead of and delivered from a storage bin?
C. How are special orders handled?
D. How are hamburgers assembled?
E. How are hamburgers cooked?
F. is a microwave oven used in the process?
G. How are common items, such as french fries and drinks, handled?

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Marketing Management: Customer expectations for the service and product
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