Question (1) Explain Company- wide strategic planning and its four steps
Question (2) Discuss how to design business portfolio and develop growth strategies
Question (3) Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value
Question (4) Describe the elements of a customer-driven marketing strategy and mix and the forces that influence it
Question (5) List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment
This is the eBook link
https://businesspdf.blogspot.com/2014/10/principles-of-marketing-15.html