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1- In continuing your understanding of IP protection you are to research the concept of trade dress and how this was a factor in the case of Knitwaves vs Lolly Togs. What was the basis of the case and what was the outcome.
2- Research the case of Louis Vuitton vs Dooney & Burke and post your understanding of the IP violation that was involved and what was the outcome?
3- Currently there are many discussions revolving around social influencers and their effect on the success of various brands. Name someone you identify as an influencer and why you are labeling that person in this role - what real results can you attribute to this person?
4- Recently many retail brands have announced the closing of a large number of their brick and mortar stores due to sales issues. What would you do if you were in charge to halt the continuing losses? How would you lead your company to successfully counter the Amazon and Fast Fashion challenges?