The Present - Current state of the company? Any new issues? Your perspective on what the company should focus on in their Marketing Strategy in the future. 2 pages
Case -
When successful US retailer Target announced plans to expand in Canada, many expected the company to succeed. After two years in Canada and accumulating $2.5 billion in losses, Target pulled out and closed all of its Canadian stores in 2015. If Target were to ever try to re-enter Canada or another international market, what would be some of the key lessons learned?