Description:
(Use headings to highlight which questions answered. Structure using sub-headings if necessary to make it clear that an analytical approach is used to obtain answers. Answer each question separately.)
Case Study Questions.
1. How would you characterise the U.S. hotel industry in early 2005
2. What is the current competitive positioning for Astor lodges & Suites, Inc
3. How would you characterise the operational (e.g. occupancy rates, prices, costs per room, etc) and financial performance (e.g. EBITDA – Earnings before interest and taxes and direct admin expenses) of Astor lodges & Suites, Inc. You need to be able to link sales and marketing expenditure to corporate financial metrics.
4. Given Mr James charge to the senior vice president, how would you portray and assess sales and marketing initiatives, expenditures, and outcomes for fiscal 2004 and 2005?
5. What should Kelly Elizabeth propose in her fiscal 2006 sales and marketing plan and budget.