Culture Briefing for a U.S.- based Company Selling Bicycles
Assume you are a manager in a company that sells bicycles. Your company started in the United States, but it has also been a big player in the European market for a long time. Now, it is going to be expanding into a new market on a new continent. You have been asked to head a work team to develop this new market.
You will be taking some of your U.S. employees to the country of Malaysia, where you will lead an operation that will include these employees, as well as new employees who are citizens of Malaysia where you will be opening a new office. You know culture is important to successfully selling your bicycles to a new set of customers, and you have decided to educate yourself about the country where you are setting up your operation. After conducting research into the market, you have prepared a briefing to enable your U.S. sales team to understand how to operate successfully in this new market. The briefing will also help your American employees understand how to work effectively with the employees who are citizens of Malaysia.
The country that I have selected for our new target market is Malaysia. The assignment is to help collect the research for a culture briefing on the country of Malaysia.
My culture briefing should include the following information:
-Description of the Country
history( cultural and financial) and geography
profile of inhabitants
political system
economic system
-Culture of the Country
traditions and customs
values and ethics
life styles
common business practices
-Key Business Strategies
strategies for promoting successful business growth given the culture in Malaysia
strategies for addressing the cultural perspectives of your new customers in Malaysia
strategies for addressing the cultural perspectives of your new employees (that is, citizens of that country)
The culture briefing should be 6 to 8 pages, plus a cover page and a references page.