Assignment:
Culture and Positioning
Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning.
Question 1. Is the product or service selected appropriate? Is product positioning correctly described? Are the identified cultural and noncultural reasons for positioning plausible?