Assignment:
CAGE Analysis Assignment:
The purpose of this assignment is to conduct a cultural, administrative, geographical and economic analysis comparing the USA to two other countries.
The Situation: You work for BocaCoffeBeans a US company based in Boca Raton, FL which sells freshly roasted coffee exclusively through a website (similar to www.bocajava.com). Your boss has requested you conduct a CAGE analysis to compare/contrast any two countries to USA. The purpose of this analysis is to provide a recommendation as to which of these two countries should the company further consider for initial market expansion in the hopes of opening a coffee store.
1. Select any two countries of your choice except China or India as those will be discussed in class as an example. Perform two CAGE analysis of each country-pair - that is, country A to USA, and Country B to USA.
2. Write an essay discussing your analysis from step one in a manner consistent with the CAGE framework as studied in class. In addition you are to make a recommendation for the company based on the analysis and the type of industry the firm is in that you selected.
Basic guidelines: Your paper must have:
1. Two filled out tables similar to table one below and the one from PowerPoint presentation of chapter one.
2. Two or three paragraphs about cultural distances between USA and each country.
3. Two or three paragraphs about distances between USA and each country.
4. Two or three paragraphs about geographic distances between USA and each country.
5. Two or three paragraphs about economic distances between USA and each country.
Executive Recommendation (4-5 paragraphs explaining which country you would recommend considering your findings above and the type of industry BocaCoffeeBeans is in) Requirements: APA style, between 1200-1500 words.