CRM Applications
CRM Applications In the chapter we mentioned that many CRM installations have been less than successful. On the other hand, there are many satisfied users of CRM applications. Log on to the Internet and find at least three examples of companies that are getting real business benefits from their CRM systems. Discuss the results they are getting and the ways they achieved them. One place to start your search is at www.searchcrm.com. Another good source is the Web sites of CRM application software vendors Siebel and Salesforce.com (www.siebel.com and www.salesforce.com). At least one of your examples must be from a site other than the three mentioned