Critique the role of online marketing for brand


Please provide me some examples for the following:

Question 1: Describe the kind of promotion you would expect to see for Pepsi product and why you would expect to see this promotion.

Question 2: Do you believe these promotional strategies are appropriate to the target market and position of the company that makes your product? Why or why not?

Critique the role of online marketing for your brand. You may use the following outlines to organize yourself:

Promotion

1. Advertising

a. Target(s)

b. Creative Themes

c. Media

2. Role of internet/mobile marketing efforts

3. Personal selling

4. Publicity

5. Other Promotional Efforts - Pricing, Coupons, Contests, etc.

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Marketing Management: Critique the role of online marketing for brand
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