Discussion: "Being the Bridge"
• Critique the idea that the CIO can be a bridge between enterprise finance, marketing, and sales functions. Justify the legitimacy of the statement.
• Explain the factors that have caused customer relationship management to become a priority for many CIOs.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.