An ethical dilemma is a situation that often involves an apparent conflict between oral imperatives, in which to obey one would result in transgressing another. An ethical dilemma is broken down by the right versus right moral dilemma and a right versus wrong dilemma. What is Apple Inc.'s ethical dilemma? Discuss how the dilemma was resolved. Provide a critique of the decision, examining the interests of all stakeholders. Reflect on how their decision affects their company or brand image from your perspective.