Critics of the tobacco industry allege that in developing


Critics of the tobacco industry allege that in developing markets cigarette manufacturers create special tobacco blends that contain additives to give an extra "kick." If true, such practices put the "standardization-versus-adaption" issue in an unusual perspective.

1. If tobacco companies adapt their products in this way, do you think this practice is ethical?

2. Can you think of companies in other industries that change the contents of their products to appeal to buyers?

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Operation Management: Critics of the tobacco industry allege that in developing
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