Criticisms of advertising


Assignment:

Many consumers are highly critical of advertising. In order to better understand this, conduct a short survey of (1) your college classmates and (2) a different group of consumers such as your parents and their friends. In the survey ask the respondents about the criticisms of advertising, that is, that advertising (1) is manipulative, (2) is deceptive and untruthful, (3) is offensive and in bad taste, (4) creates and perpetuates stereotypes, and (5) causes people to buy things they don’t really need. Be sure to ask respondents to give you examples of ads that they feel fall in these categories. Develop a report that summarizes your results and compares the attitudes of the two consumer groups.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Criticisms of advertising
Reference No:- TGS01963884

Expected delivery within 24 Hours