1) Critically review the external and market environments of the organisation. Your answer should review such aspects as key trends, the primary opportunities and threats experienced and a review of the market.
2) Critically evaluate the key resources - human and financial and core competences of the organisation including how it adds value.
3) Critically review the organisational structure of the organisation. How does this structure create competitive advantage and value?
4) Based on your findings identify what challenges you believe the company will face in the future and how to address them.