Critically evaluate the role of the customer in formulating and influencing Marketing Strategy as presented by Piercy in his book ‘Market-Led Strategic Change'
You are required to illustrate your report with relevant examples using acompanies you are familiar with.
TWOmain parts to this chapter:
1. Contradictions in managing customer satisfaction & loyalty
2. Examine shifts in markets which are stretching our capabilities to adapt & re-invent how we do business