Critically discuss and analyse by referring to appropriate


Critically discuss and analyse, by referring to appropriate theory and by drawing on your own self-reflected learning, the key leadership factors which, in your view, make managers effective.

A short paragraph on the aim and content of your report) -

1. Introduction:

2. MAIN BODY

a) Identify one or more factors of Leadership that have had a particular impact on you, which you consider are needed to make managers more effective. Even if it's just one factor, that's fine - you will not lose marks. Do not try to cover all the leadership characteristics , remember, you have only 400 words!

b) Literature definitions of this/these characteristic/s - definitions that approach it from different perspectives. Avoid definitions that are all saying the same thing as this will be just repetitive.

c) Then critically evaluate its implication for day-to-day management.

d) Relate to your own experiences in an organisational context.

e) Use sub-headings as it makes it easier to read and separate your points.

f) CONCLUSION: A short Conclusion to bring together or wrap up your discussion.

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Marketing Management: Critically discuss and analyse by referring to appropriate
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