Critical


Marketing Course Project - Critical Analysis

A critical analysis serves as a way for you to examine the different elements of popular culture discussed in this course. For your final written assignment, discuss the media forms you have written about for your previous course portfolio essays. This essay should reflect upon your experience studying each form, and make distinctions as to how each one of them uniquely reflects American popular culture.

Your essay should attempt to answer the following:

How are all of these forms of media connected through popular culture?

Is there one form of media that in your opinion is more powerful in affecting its audiences than the others?

Is there one medium that is more problematic for American culture than the others?

Your thesis should include the answer to one of the questions above, and be the focus of your essay. Evidence of library research is required.

This paper should be 3 pages of complete content (cover page and reference page are separate) and have in-text citations. The paper will be in APA style (both in formatting the paper and reference page). One scholarly article as a minimum should be included in the paper.

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Marketing Management: Critical
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