Question 1. What is an example of a criterion to evaluate an event's success? What tool would you use to measure this criterion? What other tools could be used to measure this criterion? How would an event planner utilize this information?
Question 2. What types of information are obtained from an ROI evaluation? From what perspective does an event manager need to evaluate ROI? How may ROI information be used in the sales and marketing process?
Question 3. From what perspective does a host venue need to evaluate ROI? How may ROI information be used in event debriefings? Why would you use this information?