Assignment:
(1) Visit the Federal Trade Commission website (www.ftc.gov). What is the FTC's current mission? What are the primary areas for which the FTC has responsibility? Review the last two months of press releases from the FTC. Based on these releases, what appear to be the major marketing ethical issues of concern at this time?
(2) Visit the Better Business Bureau website (www.bbb.org.). Review the criteria for the BBB Marketplace Torch Awards. What are the most important marketing activities necessary for a firm to receive this award?