Credit card solicitation business


Case Problem:

You work part time in a telemarketing company. Your compensation is based on the number of credit card applicants you sign up. The company owner has noticed that the credit card solicitation business is slowing down, so she decides to take on some marketing research telephone interview business. When you start work on Monday, she assigns you to do telephone interviews and gives you a large stack of questionnaires to have completed. What intentional fieldworker errors are possible under the circumstances described here?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Credit card solicitation business
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