Creative strategy is part of lsquohow do we get there
1. Creative strategy is part of ‘how do we get there?' Discuss, broadly, the difference between rational and emotional appeals.
2. Discuss the importance of involvement with particular reference to creative appeals.
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1 creative strategy is part of lsquohow do we get there discuss broadly the difference between rational and emotional
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1 distinguish between marketing pr and corporate pr explain using examples why the techniques used at both levels might
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