Creative strategy is part of lsquohow do we get there
1. Creative strategy is part of ‘how do we get there?' Discuss, broadly, the difference between rational and emotional appeals.
2. Discuss the importance of involvement with particular reference to creative appeals.
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1 media strategy is also part of lsquohow do we get there explain why you agree or disagree that a firm understanding
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1 creative strategy is part of lsquohow do we get there discuss broadly the difference between rational and emotional
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