LANDSEA TOURS & ADVENTURES : ENGLISH VERSION , SUNDAY, FEBRUARY 12, 2017 By Erin WhittleMKTG6016 Client Project
Part 2: Creative Brief Checklist
NOTE:You will not be allowed to complete this part if you have not completed Part 1.
Your Part 2 Creative Brief will reflect the overall brand positioning, the communications objectives and the overall creative strategy. This will guide the implementation of individual campaigns that will follow in all marketing communications media and/or channels. You do NOT discuss tactics or specific campaigns in this document.
See your textbook, Chapter 4 as well as Figure 4.5 (Pg. 102) for guidelines on completion of this part. This part is the most creative of the 3 parts.
Attachment:- Creative Brief Checklist.rar