"Tourism Marketing" Please respond to the following:
Differentiate among the branding of a tourism destination from the branding of each of the following products / services:
(a) a tube of toothpaste,
(b) an automobile,
(c) a computer, and
(d) a fast-food restaurant. Use one tourism destination, and compare and contrast against a real-life example of each product or service.
As a resort hotel manager, determine how and when you would you advertise your destination area along with your individual resort property. Justify your position.
Discussion 2
"The Future" Please respond to the following:
According to the textbook, the populations of the developed Western world will decline in relative size. Predict how this will affect the travel industry in the next five-, 10-, and 20-year intervals. Speculate where those travel dollars will be redistributed and how that will impact the industry as a whole.
Creative and intelligent tourism developments can improve the environment and heighten the appeal of an area. Give examples of how this might happen and identify tourism destinations where this has already taken place.