Problem:
Assume your The Coca Cola Company has made a strategic decision to become more innovative.
Identify unknown problems and unmet opportunities before you develop an innovative strategy to address them.
Follow the Innovation Business Design model (IBDM) five-step roadmap that follows:
1. Assessing the situation
2. Identify and define problem/opportunity
3. Creative concept development
4. Prototype Development
5. Implementation, validation, and refinement
to prepare a proposal in which you apply the steps to the creation of an innovative business product.
Explain the unique nuances of innovative product development as it relates to the IBDM. Identify a minimum of two current sources which support your position.